Delegates learned about PR fundamentals, from reputation management and media relations through issues management and crisis communication to stakeholder engagement and public affairs. Both theory and practice were covered, with specific sessions dedicated to communication in the fishing and energy industries.
“People loved it,” said OpenEye.biz managing director Bui Tyril, who was one of three instructors, joined by BIG’s Kathryn McKee and Energy’s Jeremy Cresswell. He added: “The response we received was very encouraging.”
